Services

 

Paid Search Marketing

Paid Search Marketing seeks to increase site traffic and sales using Pay Per Click (PPC). Unlike SEO, PPC ranks results are based on the pay-to-play model. PPC can be an effective way to target a specific audience or keyword and can realize immediate results and a high ROI, especially in the short term.

Paid Search Marketing Services:

  • Keyword and Market Research

  • Ad Spend Optimization

  • Ad Optimization

  • Campaign Maintenance

  • Weekly or Monthly Campaign Reporting

 

Search Engine Optimization

Search Engine Optimization (SEO) is a set of standards and methods by which the industry abides by in order to achieve high ranking results among search engines such as Google, Yahoo, and Bing. SEO relies on organic or naturally occurring search results which are based primarily on page content.

SEO Services include the following:

  • In-depth site and Keyword Analysis

  • Monthly Reporting For Top Keywords

  • Onsite and Offsite Optimization for Improved Keyword Rank

 

 

Analytics/Reporting/Analysis

Knowledge is Power. Analytics is crucial to improve the effectiveness of your website and marketing strategy. Correct goal setting and regular reports are imperative to moving your business forward.

Analytics and Reporting includes the following:

  • Analytics Installation and Configuration Specific to Your Business.

  • Monthly Review of Site Data to Identify Strength/Weakness and/Opportunity

  • Weekly/Monthly Reports

  • Scheduled Calls to Discuss Data

 

Media Management

Distributing your product or message across multiple channels is an excellent way to supercharge sales and reach a broader audience.

Media Management Services Include the Following:

  • Affiliate Programs Management

  • Ecommerce Search Engine Feeds

  • Multi-Channel Media Buying

Social/Content Marketing

Regardless of how well-designed or maintained your digital experience is, without quality content, your users will be browsing elsewhere. Good content tells a story, and since the beginning of time, stories are what connect and differentiate us as human (think cave paintings). Stories drive us to view films, listen to music, consume news and fiction, and ultimately influence our brand loyalty and purchasing decisions. Social Networking avenues have become the best medium to create that dialogue with current and future customers.

Social Marketing Management considers the following:

  • Frequency of communication

  • Crafting stories and communications that engage

  • Methods for increasing social followers

  • Drive goals and actions from followers

A good content strategy portrays the following attributes:

  • Targeted - is the content appropriate for your audience?

  • Captivating - content should consists of rich imagery, videos, and copy.

  • Dynamic - no one likes stale content. Keep users tuned-in with frequent updates and a well-maintained blog and/or social media campaign.

  • Authentic - Show people how the sausage is made.

 

Conversion Rate Optimization

Conversion Rate Optimization (CRO) focuses on increasing the percentage of visitors that convert to customers. CRO primarily uses design and layout variations to determine which combinations of copy, images and product display lead the customer to make a purchase. This process does not specifically seek to attract more visitors but instead add more value to existing visitors.

CRO Services include the following:

  • Conversion Tracking and Reporting

  • A/B and Multivariate Testing

  • User Interface Optimization

  • Call To Action Process Optimization

 

Web Asset Buildout

Developing the web assets for visitors to interact with your brand and products is critical for successful acquisition marketing goals.

  • Landing Page Development

  • Microsite Planning and Buildout

  • Lead Forms and Funnels